Based on network platform sales fashion although is no longer something new, but if you notice, there are more and more well-known stores gradually opened a store.
Based on network platform sales fashion although is no longer something new, but if you notice, there are more and more well-known stores gradually opened a store. The causes of the formation of these fashion online store is simple, it is the customer’s needs – the customer still like to try out again to buy.
Started with many famous abroad to shop fashion companies have opened stores in recent years, such as Bonobos, Warby Parker, Piperlime, and eBay is no exception. Actually, entity shop allows marketers to better understand the demands of consumers, entity shop, after all, is a real line market, and the network shopping, a consumer will the clothes you like to join to the virtual “shopping cart”, as a businessman you are unaware of. After all, the customer is more inclined to personally take a look at the color of the clothes in the fashion shop, touch the texture of cloth.
Men’s fashion brand company Bonobos until this year opened their first store, as one of the founders of Andy Dunn told us that the consumer is always like to try before they buy, this is human nature. Though before that, Bonobos encourage online customers can choose various size, however, customers may not know why business is such a “reasonable” – businessmen told a lie, seems to provide a better sales service, but was “just don’t give you the opportunity to try on.”
But unlike traditional boutiques, network brand fashion shop location does not seem to be so care about the store, they often shun the site selection of the traditional fashion shop. Such as Bonobos flatiron building in New York city branch is located in the fifth floor of an office office building, closely linked with other office building. So when you try on clothes here, often see other company employees come and go. For store location, Andy Dunn said, “there is no need to select those high-priced street location, entity shop to also do not need so big. Because we don’t want dozens of people at the same time to the store to try it on, or purchase, our sales goal is different from the traditional fashion shop.”
Bonobos accept trying，to make an appointment after the fitting is still in the form of an online purchase to complete the order. Thus, entity shop does not need too much workers, also don’t need a lot of storage space at the same time, because customers here can only try, can’t buy.
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