No limit of young designers, how designer success with a brand

Young is the capital

Alexander Wang instead of Nicolas Ghesquire

Before the confirmation of Alexander Wang, the news of London designer Christopher Kane Balenciaga as creative director of Balenciaga , Balenciaga and PPR did not comment on this, until November 29th and 30, the authority of the media have reported that has confirmed that Alexander Wang is Balenciaga new creative director. During this period of a sudden change in the situation is the undercurrent. No matter how the evaluation of Alexander network Wang “copy “, ” can only design Street “, compared to Nicolas Ghesquire, Alexander Wang is in any way closer to the era background: diversification, love Party culture, embracing the digital society. Balenciaga chief executive Isabelle Guichot said in an interview after the release of official appointment is more say without mincing words to say, ” I want to find a person know the digital world “. Prior to this, Nicolas Ghesquire hasn’t any Twitter account , until the report from street, Twitter appeared a @TWNGhesquire account, according to foreign media that is Nicolas Ghesquire .

2013 New York Fashion Week: Alexander Wang in the background

when Nicolas Ghesquire have the first Twitte account, Alexander Wang has sold in 23 countries through the Italy online retailer Yoox with its namesake brand and side line T by Alexander Wang, but the electronic commerce website of his own brand is also supports 60 country freight. This background obviously contribute to PPR in 2013 to develop e-commerce plan, in the summer of 2012, PRR and Yoox set up a joint venture company, plans to all of its designer at the end of 2013, Stella McCartney, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga and Sergio Rossi expand to the world including china.

Rihanna is wearing a Alexander Wang2013 new spring and summer in English ” X Factor ” Finals

A voice called Alexander Wang Chinese background to determine effect on it in Balenciaga, including the New York Times Fashion Critic Cathy Horyn also hold this view. But PPR chief executive Franois-Henri Pinault denied this in the early 12′s reporter interviews. The national question always is two-edged sword. In the Chinese background, Alexander Wang became one of the most enthusiastic of Chinese media report designer, but ” China ” is also a pronoun of lack of creativity, crudely made. Alexander Wang’s resources in the New York social circle may be more important than its Chinese background, and Anna Wintour have supporters. Karl Lagerfeld said: ” we all like Alexander, I like him very much. ” A brand only won the New York certainly can become a truly international brand.

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