Graffiti bag made a good start, Mr Ma interest in crossover. If graffiti bag successfully introduced European and American street culture, captured the streets of Europe and the United States a generation, so how will the Asian young people into the business landscape. For young people in Asia, LV , this dark heavy, the import of western culture color printing inflexible, it is symbol of riches and honour, the more is our old and tacky. To reverse this kind of idea, Mr Ma look to lovely and selling artist of Japan who is the one of most good at dressing up, and eventually lock the takashimurakami. Takashi murakami’s design is with the full-tasting
Japanese anime features , with lovely appearance reflect the violence and bloody contents, more fully reflected the Japanese culture traits of opposites “chrysanthemum and the sword”.
LV cooperation with Mr. Murakami is excellent, from 2003 to 2007, has produced several series: 33 kinds of color printing Monogram service, blinked his eyes Eye Love Monogram service, and the Cherry tree lost its Blossom put sakura bag, neutral wind camouflage series, limited LV Hands Neverfull, and super popular Monogram service Cerises Cherry package.
This crossover is a blend of western culture and eastern culture, shirt-sleeve luxury and animation, is a blend of expensive type and kawaii, lay a young territory of Asian thoroughly, performance of LV soared again.
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