introduction: the brand website has been far from enough for just having beautiful interface, so far brand and retail store are generally focus on web design aesthetic, but according to the latest data shows that customer data is the key to the success of brand shop.
Kate Spade, Rebecca Minkoff, Tory ‘Burch, Coach, Burberry, Sephora brands can be successful in their online store mainly because the construction of the data and the dual aesthetic, now have many websites such as GPS, Fashion Olapic, Fohr Card can help brands tracking data and information, etc.
Data analysis is a key to online success
director Maureen Mullen of Key-2 Luxury of New York university research Lab said the use of the data in the coming five to 10 years will become a key to the success of a website business, she listed the Amazon is a very good control over data information online on behalf of the success. Amazon is very pay attention to the function and role of data analysis, and provide unique customer service experience, is different from the general customer service mode, Amazon can provide targeted services, according to the customer preferences and in 2 days complete all the transaction process, this is undoubtedly a very successful operating model.
Rebecca Minkoff brand hired part-time electronic site construction personnel strictly analyze data, and put forward the idea of dealing with, in a timely manner to confirm its validity, site reviews and labels will be analysis in a timely manner, to provide customers with more comprehensive and complete shopping experience.
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