French department stores Galeries Lafayette in China has a good mass base, is China’s shopping mecca. According to Galeries Lafayette’s chief executive, Paul Delaoutre, said the company is located in the Ottoman avenue mall. is, the most popular with tourists in Paris landmark building, in addition to the Eiffel Tower. is also the past 10 years the highest turnover record holder in the world, with over 8 million visitors a year. Chinese tour groups “played”galeries, lafayette nearly half of sales come from Asian customers, and customers in China ranks the first among them.
“Most of them are Chinese people in the shop, and the clerk now basicly is Chinese” is most intuitive impression of each has ever been to Paris Galeries Lafayette’s, and shopping mallshas also established a dedicated team of “China service”. But familiar Galeries Lafayette countrymen, perhaps can also remember the early French fashion giant enterprises is very highly regarded by its people suffer the “Waterloo” paradox – in Beijing in 1997, the company open first stores near Beijing wangfujing, only last a year have to close due to severe operating losses.
” conditions of that market then are not yet mature. Now China’s economy has undergoneearth-shaking changes, so I am very optimistic to open stores in September in xidan. And over the next five years, we expect to open 16 outlets in mainland China.” Galeries Lafayette international department director Thierry Vannier response in an interview with the media. So far, however, industry analysts seems not to agree to Galeries Lafayette’s official optimistic attitude.
Take the popular route to return to the mainland market
Perhaps because early memories “Waterloo”, Galeries Lafayette announced to return to the mainland China market three years ago, chose Hong Kong Fashion group I.T which already understands the mainland market as a partner. With more than 400 stores, more than half is located in mainland China.
I.T. Group to buy hand-made management ability, has been recognized by the world’s first-class department stores. Its founder Shen Jiawei earned the first bucket of gold is on sale in Hong Kong British brands, Martin shoe, the British version of Levi’s jeans are all the rage in Hong Kong 20 years ago was driven mainly by him. Shen Jiawei will Alexander McQueen (Alexander McQueen) and rei kawakubo designer brands (Comme des Garcons) is introducedwith unique perspective, to create a brilliant sales performance.
In October 2010, the Galeries Lafayette group with I.T. Fashion group invested 50% joint venture respectively, in Beijing xidan rented square covers an area of 48000 square meters, building “a new concept” department store mall. According to statistics, xidan daily traffic was about 300000.
But location xidan is not have doubts. In full of H&M, beauty – BangWei, and jack Jones, and close to xidan commercial area of the university campus, the high-end, luxury “galerieslafayette” would seem inappropriate? Galeries Lafayette say in mainland had originally wanted to good walk route of “popularization”, in other words, in Beijing xidan “Galeries Lafayette,” is very different with the Ottoman avenue in Paris “Galeries Lafayette.”
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