Despite Cohen's outward support of Gardner, it was unusual the designer did not take a bow at the end of the company's runway presentation in Los Angeles in October. Asked at the time about Gardner's fate at St. John, Cohen said a "brand new" designer would be announced in about a month and sources indicated at the time that it would be a major name.
In addition to Wang, sources said St. John could be hiring three new male designers by March 1 to head up its various divisions. All three prospects hail from companies such as Louis Vuitton and Prada, although their names couldn't be learned. St. John plans to show its fall collection on March 22, as the last show during Los Angeles Fashion Week.
Wang, in the meantime, has been expanding her $300 million business on several fronts. In addition to her successful bridalwear line, she has a small but growing rtw and dress business, as well as numerous bridal-related licensees in a slew of categories. The company has been looking to add nonbridal licenses, particularly in sportswear, and has been in talks with Kohl's about a mass distribution deal that could be a multimillion-dollar contract for the designer. In fact, it also has been involved with talks with Haim Dabah, chairman and ceo of Regatta Pacific Alliance, for two years about doing a sportswear line for mass distribution.
Wang also plans to expand her rtw collection globally, and will show her fall line in Paris at the Hotel Meurice. yanzic0520.
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