For fall, Walter consists of skinny pants and fitted jackets with a Fifties or Sixties inspiration

DESIGNERS SHOWING DURING NEW YORK FASHION WEEK aren't the only ones under pressure from the calendar. Vendors at the Fashion Coterie here also are scrambling to get ready for the next installment, which will take place at the Show Piers here Feb. 14-16.
"We're rushing like crazy to make it happen," said Walter Baker, designer of the New York-based contemporary collection Walter. "The timing is hard. We make a lot of our stuff in China, and they're having their Chinese New Year now, so whatever we got from them two weeks ago was it," Baker said. "But that's part of the deal. We want to be in the fashion business, so we just have to do it."
For fall, Walter consists of skinny pants and fitted jackets with a Fifties or Sixties inspiration, but dresses are a crucial part of the collection this season. Colors range from shades of grey, blue and black to pink and red, "to pop it up a bit," Baker said.
Tops in the collection wholesale between $40 and $50, pants wholesale for less than $100 and the wholesale price range of jackets is between $100 and $150. Walter is available at more than 2,000 specialty boutiques worldwide as well as department stores such as Saks Fifth Avenue, Neiman Marcus, Henri Bendel and Nordstrom.
"My goal, at Coterie, is to increase our market share in specialty stores around the world and increase market share in department stores," Baker said. "I want our areas within stores to get larger as the brand gets more recognized."
Baker is anticipating a strong show at Coterie and anticipates a wholesale volume of about $300,000 over the three-day period. "And that's just orders people leave on the spot," he said, noting that most of the major department stores tend to place orders directly from the showroom.
"Coterie is the best venue for seeing all the stores and everyone comes to Coterie no matter what," he said. "They want to see what's fresh and new."
And Baker pulls out all the stops to make sure buyers see the big picture. "We'll have models in the booth, which makes it so much better for the buyers to actually see the product on a live person. It's a small investment, but it's totally worth it," he said.yanzic0514.
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