Alternatively, fashion material in Italian American women’s pages

While challenging foreign fashion trends, fascists created new female
bodily ideals and images of femininity in opposition to models featured
in New York and Parisian magazines. As Victoria de Grazia discusses, the
fascist state labeled the American model the donna crisi, or crisis woman—
genderless and sterile—and censored pictures of extremely slim and boyish
figures. Instead, Mussolini constructed an image of the Italian “authentic
woman,” whose buxom beauty signaled domesticity, and reminded women
of their procreative responsibilities to the nation.44 Alternatively, fashion
material in Italian American women’s pages featured the names, clothing,
and bodies of Hollywood actresses, while often including information on
dieting and exercise to sell products and appease women’s desire to lose
weight. In a column titled “To Reduce the Chest,” “Maria Luisa” told her
readers that the best way to shed pounds was to follow a diet that excluded
excessive amounts of fats, flour, milk, and red wine.45 Sometimes, as
evidenced especially in advertisements for Italian liquors, publicity in the
Italian American press for exported food goods made in Italy stressed their
product’s ability to inhibit weight gain, which contradicted official fascist
rhetoric concerning the female body in Italy.46 Il Progresso constantly reinforced
this slim American ideal by publishing sketches and photographs of
slender women in stylish garb. Many of the subjects in these photographs
were of affluent, ostensibly non-Italian women. In August of 1932, “Per
Voi, Signore” showcased photographs of Mrs. William K. Kick and Mrs.
John Jacob Astor, “two ladies of the New York aristocracy,” on Southampton
beach, dressed elegantly in chic swimwear.  wuja-0124.

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